Itato Logistics: a site rebuild and SEO from the ground up
Moving from a limited Wix template to a custom site that speaks to freight clients and driver recruits. Itato is my father’s company.
- Client
- Itato LLC
- Connection
- My father’s company
- Industry
- Logistics & transportation
- Services
- SEO, web redesign, content strategy
What was wrong
Itato LLC runs local, short and long-haul transport with a real focus on driver well-being: consistent pay, home-daily routes and generous leave. Their website said none of it.
It was an outdated Wix template with poor support, no SEO, no social media integration and confusing navigation. The generic corporate look hurt both client acquisition and driver recruitment.
What I did
A full platform migration and an SEO rollout, so one site connects the company to clients and drivers alike.
Audit and migration
I moved the site off Wix to a custom build, fixed the site structure and navigation bottlenecks, and connected their social channels.
Content for recruiting
I rewrote the messaging around Itato’s “home daily” promise and consistent pay, aimed at logistics searches and at experienced drivers.
A clearer design
I stripped out the generic corporate look, so visitors find service details or the driver application without getting lost.
Monitoring
After launch I tracked rankings for local and long-haul freight terms and kept adjusting the strategy.
What it made possible
One site that speaks to freight clients and driver recruits, built to be found for local and long-haul freight searches.
Want a story like this? Give me one hour.
Book a one-hour strategy call. I’ll audit how your site performs, and you’ll leave with a roadmap you keep.
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Talk soon,
Vladyslav Hodarenko Founder, Enko Media Group Seattle, WA
P.S. I’m based in Seattle, Washington. Email contact@enkomediagroup.com.